Already on several occasions many situations appeared in which advertising is shown to products of the company, suggesting users to change. But a new “publicity” seems to be emerging now, suggesting that Chrome users use a Microsoft extension. Microsoft had previously shown that it could use one of the new features in Windows 10 to introduce its users to its products. After starting to show in the Start Menu proposals for applications that can be found in the Windows App Store, it began to alert users that your browser can be as good or better than the competition. But the novelty, discovered by the site Myce, shows that Microsoft goes even further and propose to Chrome users the installation and use of an extension that the company has available. To make this invitation, Microsoft has been showing an alert that invites the installation of the invitation, taking the user to the Chrome store by loading the notification.
The extension which is in question is the Personal Shopping Assistant and allows users to manage a navigation history shopping pages and can make your management, file and to compare products, their features, and even prices. Personal Shopping Assistant is available for Chrome, Firefox, Opera and even for Edge as well. Microsoft’s initial plan for this type of direct advertising on Windows 10 was to get users to abandon the application of competition and simply pass to use theirs. Unfortunately, this plan seems to have failed, prompting Microsoft to now point out its strengths in unveiling its products that are available to other browsers. This type of advertising has not been well received by users, who find it too intrusive. Microsoft gives the possibility of this being disabled, but what we have seen is that it ends up being reactivated, without the authorization of the users, during some updates.