The Essential Phone, a new competitor manufactured by the company of the creator of Android, of course, I am talking about Andy Rubin who had bet $700 for his first team member (45389.75 INR). However, the interesting thing is that a couple of months later the creator of Android, of course, I am talking about Andy Rubin had to rethink his strategy and reduce the price of his equipment to $500 (32421.25 INR), as TechCrunch reports. The PH-1 Essential Phone is a smartphone with a 5.71-inch screen. Its screen reaches almost to the edges of the equipment, something that is known as a design without bevels. This device has Qualcomm Snapdragon 835 processor, which is used in the US version of the Galaxy S8, the HTC U11 or the Asus Zenfone 4 Pro. Other specifications of the smartphone include 4GB of RAM, 128GB of storage and a 3040 mAh battery. In addition, the Essential Phone comes with a dual 13-megapixel camera with colors, black and white. The implementation of the dual camera in Essential phone quite different, but, the Huawei P10 also has this type of implementation.
A difficult market for new players
As we see, the device competes with the best. However, not having the best specifications makes a smartphone successful. In the first place, being such a small and little-known company, not everyone will want to bet on a device of that price. Although the device has received good evaluations from the specialized press, elements such as lack of availability and the fact that it does not have agreements with all the operators in the United States, it is likely that they have impacted on low sales of the equipment. Now the Essential Phone costs $500 in the US market, which puts it in an attractive position. However, we will see if this price strategy will boost the sales of the company of Andy Rubin or not. So, what do you think about this? Simply share your views and thoughts in the comment section below.
